Now I haven't tried this toothpaste myself because it is for kids but B loves brushing his teeth so it has to be good! When I ask if he wants to brush his teeth he says 'TEEEEEEEEEETH'. A little goes a long way too. I can't remember exactly when I bought it but I think we are coming up on 1 year and we are still on the first tube.
I like that it is does not contain fluoride and has no artificial colours. Now they say that they do not test on animals but that has not been certified.
Cosmetic Safety Database Rating
Now let's compare this to what Joe and I use. Colgate MaxFresh rates a 5. What is interesting is regular old Colgate or heck even Diego Colgate rates a 2! And for shits and giggles I looked up Crest and overall it rates better than Colgate. Kind of makes me wonder why I am spending so much money ($7.99) on kids 'special' toothpaste when regular old crest or diego colgate gets the same or better rating.
**I paid for this product on my own. It was not given to me. This post contains affiliate links.
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